A platform to support and celebrate home-based women entrepreneurs

What we do?

In-person/ Virtual Trainings

Digital Business and Entrepreneurship Trainings across Pakistan for aspiring and established women entrepreneurs and marginalized artisans. Contact us to sponsor a training!



Festivals to celebrate women entrepreneurs and give them a platform to showcase their products, network, and inspire others.




wecamp was born from the startling realization that women have only a 15.5% participation rate in the labor force despite being 49% of the population (Labor Force Survey 2020-21).

We noticed that the women of Pakistan are immensely talented in handmade work and crafting. Yet, these essential skills were not being put to use for their financial independence. Many of the women we engage also face mobility constraints and are unfairly denied market access.

So, wecamp was founded to empower women with the skills and resources they need to successfully launch and grow their online businesses. We understand the challenges that women face in the business world, and are committed to providing a supportive and inclusive environment where they can learn, collaborate, and succeed.

Our Impact


women selling at 3 wecamp festivals


women trained across 15+ cities


 combined online community


People reached through Outreach & Awareness campaigns


The power to earn is in your hands – join Online Kamao and start your online business today!


Meet our team

Laiba Ahmed dedicates herself to enhancing the platform for women entrepreneurs. She finds joy in engaging with inspirational #WomenofWecamp during trainings and ensuring everyone enjoys our Festivals.

CEO and Co-Founder

Laiba Ahmed

Naveed Iftikhar embraces his entrepreneurial spirit by managing multiple projects and start-ups. His belief in the importance of women’s participation in the labor force drove him to initiate wecamp, aiming for Pakistan’s economic advancement.


Naveed Iftikhar

Nida Mahmood supports women entrepreneurs by showcasing their unique handmade products. With a passion for bringing out their stories and hidden gems, she also enjoys drawing architecture as a wecamp vendor.


Nida Mehmood

Mahira Mehdi excels at designing social media content, crafting marketing strategies, and embracing her architectural background. wecamp is her source of joy and foundation.


Marketing Associate

Mahira Khan

Simran Basit ensures smooth coordination and support for vendors. She values work-life balance, engaging in leisure activities like gaming and reading, which she believes contribute to personal growth and well-being.

Communications Associate

Simran Basit

Habiba Muddasir, promotes unique yet simple designs among Pakistani women through training sessions. As an artist, she relishes the creative freedom and learning opportunities from every businesswoman and artisan she encounters.

Designing Consultant and Trainer

Habiba Muddasir

Our partners